12 Women in Marketing to Watch Out For

If your morning cup of coffee wasn’t the kick in the butt you needed to get your day started, these women are sure to inspire you to get to work.

With millions of dollars in revenue and millions more generated for their clients through their marketing strategies, these women in marketing are inspiring to say the least. They’ve built massive businesses based on their entrepreneurial bug, and many have continued to create 7-figure and viral results for their clients while balancing being a mom.

Here’s who you should watch out for because you need to be listening to and learning from all of them.

1. Lisa Nichols

CEO of Motivating The Masses

As one of the world’s most requested motivational speakers, Lisa Nichols is known for transforming lives. It all started with changing her own life from being a single mother on paid assistance to the founder and CEO Of Motivating Masses. Through her platform, she’s been able to serve almost 80 million people by giving them the tools they need to live the life they want to achieve.

Lisa Nichols is a 6x best-selling author and has appeared on Oprah, The Today Show, The Dr. Phil Show, The Steve Harvey Show, and Extra. She’s received the Humanitarian Award from South Africa, The Ambassador Award, and the LEGO Foundation‘s Heart of Learning Award. Lisa also has a non-profit foundation Motivating The Teen Spirit, where she’s helped 270,000 teens and directly stopped teen suicide, dropouts, and reunited families.

2. Jackie Hermes

CEO of Accelity

 When she’s not flying as a pilot in the sky, Jackie Hermes is on the ground helping B2B SaaS businesses grow faster as the CEO of Accelity. While working in the marketing department of a SaaS company, she started a side hustle selling $5 bags of cookies at Farmer’s Markets. That side hustle helped her start Accelity, which has grown from a business of one to a team of more than fourteen SaaS and marketing passionates.

Jackie leveraged LinkedIn to grow Accelity and has grown her audience on the platform to over 30,000 followers. She now helps B2B SaaS businesses with everything from planning to execution until the founders exit the company or decide to grow their in-house team.

3. Danielle Canty & Natalie Ellis

Co-Founders of BossBabe

 Danielle Canty and Natalie Ellis had a huge problem with the fact that only 18% of women can hit six figures in their business and that only 2% reach the 7-figure mark. Their brand BossBabe fixes that. With free and paid programs, BossBabe has worked with over 100,000+ women to help them make their professional and personal dreams a reality.

With a strong value for collaboration over competition, Danielle and Natalie have built their business on transparency. They’ve grown the BossBabe Instagram following to over 2.7 million followers and have leveraged that audience to create a 7-figure business in their first year. While Danielle focuses on growth strategy, operations, and memberships, Natalie markets the BossBabe brand through her marketing zone of genius.

4. Rachel Miller

Founder of Moolah Marketing

If you ask Rachel Miller, organic traffic is not a myth. It’s an achievable marketing result if you’re implementing the right strategies. Rachel is the founder of Moolah Marketing, where she’s helped over 3,444 businesses grow on social and reach virality. She helps small businesses to celebrity companies to Fortune 500 companies get traction on social media.

Through her program Page Strategies, Rachel shows businesses how they can create an active, engaged audience on social and convert them into customers. As a contributing writer at DigitalMarketer, Rachel proves time and time again how well she understands the customer’s mind and how to position your brand to get the results you’re looking for.

5. Kristen Bryant

Director of Content Marketing at Help Scout

Kristen Bryant is the Director of Content Marketing at Help Scout, a certified B-corp that helps businesses communicate with their customers. Kristen’s focus is on creating Help Scout’s content strategy, growing their audience and leads, and managing content creators and strategists.

Before her role at Help Scout, Kristen worked at Wistia, helping market the Wistia long-form video series and launching a new business line. She also cultivated strategic partnerships and the event strategy and represented Wistia as a speaker on various podcasts and shows.

6. Marisa Murgatroyd

Founder and CEO of Live Your Message

With the goal of helping 1 million entrepreneurs create their business, Marisa Murgatroyd spends her days helping those entrepreneurs live their message. After realizing the world wasn’t going to change with a top-down approach, she built a business that approaches reality through a bottom-up perspective. By giving entrepreneurs the tools and strategies they need to share their message with the world, Marisa is able to make change one person at a time.

Live Your Message has helped clients like Justin Livingston, Callan Rush, Danny Iny, Alexis Neely, and Susan Peirce Thompson establish their online presence. With Marisa’s expertise, new entrepreneurs don’t have to wait for their chance to be featured in big publications. They can live the reality they’ve always wanted (and build the entire thing from the comfort of their living room).

7. Julie Stoian

Co-Founder of Funnel Gorgeous

Julie Stoain has brought in over $1 million in sales from a spreadsheet. That’s a pretty great lead magnet strategy if you ask us. As a digital marketing expert, coach, and co-founder of Create Your Laptop Life, Funnel Gorgeous, Digital Insiders, and more, she gives new business owners the skills and strategies they need to build and grow a profitable online business.

In less than three years, she grew her business to $3 million and has now been featured on Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnelhacker Radio. Through her businesses, she teaches aspiring entrepreneurs the growth hacks and strategies that will help them succeed with their digital marketing strategy.

8. Rachel Pedersen

Founder and CEO of The Viral Touch

If you’ve spent the last year wondering if you should be on TikTok—Rachel Pedersen has the answer for you. With 568,000 followers on the platform and the title of “Queen of Social Media,” she helps businesses create the growth they’ve been waiting for from social. She also teaches busy parents how to be Social Media Managers so they can get the career freedom they’ve been looking for.

As the Founder and CEO of 2 multimillion-dollar companies, Rachel’s proud of having accomplished her dreams and being able to help other entrepreneurs do the same. Her client wins include growing a skincare company by 6,725% (creating multi-million-dollar revenue), scaling a weight-loss company from $300,000 a year to $3 million a year in less than one year, and helping five clients go viral with over 10 million views.

The post 12 Women in Marketing to Watch Out For appeared first on DigitalMarketer.

Building a Purpose-Driven Business with a B-Corporation

Kristi Soomer is the founder and CEO of Encircled.co, an ethical fashion brand designed to help women travel lighter. Today she joins the show to talk about the concept of a B-corporation, which is something I have been wanting to learn more about for a while. Listen in as she shares what it’s like to own a B-corporation, what that actually means for the business, and more.

You’ll learn:

  • What a B-Corporation is and why Kristi decided to start one
  • How owning a B-Corp changes the way you run your business
  • Whether targeting minimalists is a problematic business model

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Kristi Soomer of Encircled.co)

What Was Mentioned


Pexels: Kai

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Replay: Shrinking a Business to Save It

Today’s episode is a replay of one of our most well-received episodes from 2019, where Kevin Stecko from 80sTees.com joins the show to discuss how he improved his business by making it smaller. Kevin has undergone the evolution from having a massive warehouse with a huge amount of inventory to scaling back and pricing his products at a premium. Listen in as he shares how he managed that change and how downsizing can help save a business.

You’ll learn:

  • How shrinking his business helped Kevin to be successful
  • Tips for premium pricing
  • How to use drop shipping to your advantage

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Kevin Stecko of 80sTees.com)

What Was Mentioned


Pexels: Bruce mars

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Replay: How Beardbrand Left Amazon and Grew 58%

Today we are doing a replay of one of my favorite episodes from 2019 with Eric Bandholz from Beardbrand.com. Eric won the ECF 5 award for the most upvoted thread of 2018, and in this episode, he shares what made that year such a great one for his company. He talks about what made them decide to leave Amazon, how they’ve changed up their strategy, and more.

You’ll learn:

  • The big changes Beardbrand made in 2018
  • Why they left Amazon
  • How they create an incredible buyer experience
  • Ways they’ve shifted their content strategy

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Eric Bandholz of Beardbrand.com)


What Was Mentioned

The post Replay: How Beardbrand Left Amazon and Grew 58% appeared first on eCommerceFuel.

Predictions for 2020

Today we have Bill D’Alessandro from ElementsBrands.com joining the show to discuss our eCommerce predictions for the coming year. We will be sharing how our predictions for 2019 held up now that we are approaching the end of the year, as well as if any of our ideas came to fruition. You’ll learn whether we think America is heading toward a recession in 2020, our thoughts on the coming election, and more.

You’ll learn:

  • Our predictions for 2020
  • How our predictions for 2019 held up
  • What we think will happen in the coming election

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Bill D’Alessandro of ElementsBrands.com)


What Was Mentioned


Pexels: Startup Stock Photos

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Inside a Global Brand + “Hot Takes” on International Markets

Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.

You’ll learn:

  • What Alex is seeing in eCommerce markets worldwide
  • How to sell a brand across the globe
  • Advice for nurturing your relationship with customers


Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Alex Banys of Specialized.com)

What Was Mentioned


Flickr: Tom

The post Inside a Global Brand + “Hot Takes” on International Markets appeared first on eCommerceFuel.

How a Content Audit Can Increase Your Organic Traffic

Today Steve Chou from MyWifeQuitHerJob.com joins the show to help me discuss how to do an audit for your website or blog, as well as the benefits you will see if you take some time to clear out old content. Steve and I share how we keep our sites up to date to guarantee that new listeners and viewers are seeing our best work and so much more. Listen in to learn the importance of unique and secure links, focused keywords, and post consolidation.

You’ll learn:

  • How to do an audit for your website or blog
  • The benefits you will see from clearing out old content
  • How to streamline your site


Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Steve Chou of MyWifeQuitHerJob.com)

What Was Mentioned


Flickr: Kwame Baldwin

The post How a Content Audit Can Increase Your Organic Traffic appeared first on eCommerceFuel.

Thinking Deeply About Your Business’s Problems

Joining me on the show today is one of the top new members of our private online community, Dustin Chaffin from ProluxCleaners.com. In this episode, he and I discuss the amazing framework he uses in his business, as well as where he spends time examining problems he’s having and trying to isolate and identify the core symptoms of the issues. Listen in to learn why you should also be setting aside time every day to take a look at problems in your business, how to make your web page more appealing, and how to run your business like a pro.

You’ll learn:

  • Dustin’s framework for running his business smoothly
  • How to make your web page more exciting and fun
  • Why you need to set aside time every day to examine problems in your business
  • What books you should read right now


Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Dustin Chaffin of ProluxCleaners.com)

What Was Mentioned


Pexels: Bruce Mars

The post Thinking Deeply About Your Business’s Problems appeared first on eCommerceFuel.