Building a Purpose-Driven Business with a B-Corporation

Kristi Soomer is the founder and CEO of Encircled.co, an ethical fashion brand designed to help women travel lighter. Today she joins the show to talk about the concept of a B-corporation, which is something I have been wanting to learn more about for a while. Listen in as she shares what it’s like to own a B-corporation, what that actually means for the business, and more.

You’ll learn:

  • What a B-Corporation is and why Kristi decided to start one
  • How owning a B-Corp changes the way you run your business
  • Whether targeting minimalists is a problematic business model

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Kristi Soomer of Encircled.co)

What Was Mentioned

 

Pexels: Kai



The post Building a Purpose-Driven Business with a B-Corporation appeared first on eCommerceFuel.

Replay: Shrinking a Business to Save It

Today’s episode is a replay of one of our most well-received episodes from 2019, where Kevin Stecko from 80sTees.com joins the show to discuss how he improved his business by making it smaller. Kevin has undergone the evolution from having a massive warehouse with a huge amount of inventory to scaling back and pricing his products at a premium. Listen in as he shares how he managed that change and how downsizing can help save a business.

You’ll learn:

  • How shrinking his business helped Kevin to be successful
  • Tips for premium pricing
  • How to use drop shipping to your advantage

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Kevin Stecko of 80sTees.com)

What Was Mentioned

 

Pexels: Bruce mars



The post Replay: Shrinking a Business to Save It appeared first on eCommerceFuel.

Replay: How Beardbrand Left Amazon and Grew 58%

Today we are doing a replay of one of my favorite episodes from 2019 with Eric Bandholz from Beardbrand.com. Eric won the ECF 5 award for the most upvoted thread of 2018, and in this episode, he shares what made that year such a great one for his company. He talks about what made them decide to leave Amazon, how they’ve changed up their strategy, and more.

You’ll learn:

  • The big changes Beardbrand made in 2018
  • Why they left Amazon
  • How they create an incredible buyer experience
  • Ways they’ve shifted their content strategy

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Eric Bandholz of Beardbrand.com)

 

What Was Mentioned


The post Replay: How Beardbrand Left Amazon and Grew 58% appeared first on eCommerceFuel.

Predictions for 2020

Today we have Bill D’Alessandro from ElementsBrands.com joining the show to discuss our eCommerce predictions for the coming year. We will be sharing how our predictions for 2019 held up now that we are approaching the end of the year, as well as if any of our ideas came to fruition. You’ll learn whether we think America is heading toward a recession in 2020, our thoughts on the coming election, and more.

You’ll learn:

  • Our predictions for 2020
  • How our predictions for 2019 held up
  • What we think will happen in the coming election

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Bill D’Alessandro of ElementsBrands.com)

 

What Was Mentioned

 

Pexels: Startup Stock Photos



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Inside a Global Brand + “Hot Takes” on International Markets

Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.

You’ll learn:

  • What Alex is seeing in eCommerce markets worldwide
  • How to sell a brand across the globe
  • Advice for nurturing your relationship with customers

 

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Alex Banys of Specialized.com)

What Was Mentioned

 

Flickr: Tom



The post Inside a Global Brand + “Hot Takes” on International Markets appeared first on eCommerceFuel.

How a Content Audit Can Increase Your Organic Traffic

Today Steve Chou from MyWifeQuitHerJob.com joins the show to help me discuss how to do an audit for your website or blog, as well as the benefits you will see if you take some time to clear out old content. Steve and I share how we keep our sites up to date to guarantee that new listeners and viewers are seeing our best work and so much more. Listen in to learn the importance of unique and secure links, focused keywords, and post consolidation.

You’ll learn:

  • How to do an audit for your website or blog
  • The benefits you will see from clearing out old content
  • How to streamline your site

 

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Steve Chou of MyWifeQuitHerJob.com)

What Was Mentioned

 

Flickr: Kwame Baldwin



The post How a Content Audit Can Increase Your Organic Traffic appeared first on eCommerceFuel.

Thinking Deeply About Your Business’s Problems

Joining me on the show today is one of the top new members of our private online community, Dustin Chaffin from ProluxCleaners.com. In this episode, he and I discuss the amazing framework he uses in his business, as well as where he spends time examining problems he’s having and trying to isolate and identify the core symptoms of the issues. Listen in to learn why you should also be setting aside time every day to take a look at problems in your business, how to make your web page more appealing, and how to run your business like a pro.

You’ll learn:

  • Dustin’s framework for running his business smoothly
  • How to make your web page more exciting and fun
  • Why you need to set aside time every day to examine problems in your business
  • What books you should read right now

 

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Dustin Chaffin of ProluxCleaners.com)

What Was Mentioned

 

Pexels: Bruce Mars



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